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Jaala Joins Niche’s Artist Agecy Roster

Niche are excited to welcome Jaala to their Artist Agency Roster. Following the release of ‘Junior Spirit’ taken from their sophomore album via NPR Songs We Love, Melbourne’s Jaala has been receiving praise from industry and punters as well as being added to the stellar Sugar Mountain 2017 line up.

Jaala’s debut album ‘Hard Hold’ released in late 2015, ran out of the gate and to the top of most critics ‘Best Of’ lists including a nod for AMP Album Of The Year, feature record on JJJ, Album Of The Week on RRR, FBi, RTR and SYN FM and clocking rave reviews on Pitchfork, FADER and NPR abroad.

In an email to NPR lead singer Cosi explains the origins of the song, “I first saw the words Junior Spirit embroidered on a pair of overalls, they were way too big for me but I wore them that day anyway. The two words really struck a chord, I felt like they were a kinder way to say inexperienced tiny person OR young soul that’s a little bit shit at life but still cute and lovable. The Junior Spirit is the part of us that remains innocent, even when old in years and especially when wearing overalls that are too big.”