About Niche Productions

Niche Productions is a boutique touring and booking agency based in Sydney, Australia run by James Browning.

Growing up with family in the music industry, James developed a knack for music business at an early age, being surrounded by it at home & at shows with his father who was manager for some of the most influential Australian bands including AC/DC, Noiseworks, Billy Thorpe and Aztecs and many more.

Since catching the bug early, James has gone on to be one of the most respected booking and touring agents in the country, working with bands from all ranges of the musical spectrum.

From 2006 - 2009 James was an integral part of music programming for the internationally renowned Sydney Festival, working on the overall programming as well as exclusively booking for two of the festivals favourite stages – the Beck’s Bar and the Famous Speigeltent.

Since forming Niche Productions in 2004, James has developed a unique roster of artists and has established Niche as one of the country’s leading specialty music agencies focusing on everything from Soul to Beats, Funk and Jazz to Electronica and Hip Hop.

In 2008 Niche Productions was named Touring Company & Promoter of the year by Sydney street press 3D world.

Niche has co-ordinated tours and events within Australia and internationally and has a reputation for providing high standards of production and performances.

In early 2009 Niche Productions along with Waterfall Entertainment created Days Like This! Festival – a music festival with a diverse lineup not ever seen in Sydney before. One the bill were Public Enemy, Fat Freddys Drop, Sharon Jones & The Dap-Kings, Atmosphere, Carl Craig, Mr Scruff and Giles Peterson to name but a few.

The festival was a runaway success with a strong turnout and incredible feedback from the artists including DJ Vadim, who said itwas probably the best festival he has ever played at.

Niche Productions is the exclusive booking agent for the following artists in Australia:

Fat Freddys Drop, Cookin’ On 3 Burners, Ladi 6, Shapeshifter, The Bamboos featuring Kylie Auldist, Tiki Taane, Deep Street Soul, Watussi and Sola Rosa.

Niche Productions has also presented and co-presented the following national tours and individual shows by these artists: Rainer Truby, Fat Freddys Drop, Steve Spacek, Kyoto Jazz Massive, Shapeshifter, Quantic Soul Orchestra, Domu, Alice Russell, Recloose, Sharon Jones & The Dap-Kings, Opensouls, The Bamboos, Dublex Inc, Cookin On 3 Burners, Clara Hill, Mad Mats & Aaron Phiri, Kora, Breakestra, TM Juke, Freddie Cruger aka Red Astaire, Budspells, Jazzanova, Keb Darge, Solaa, Boozoo Bajou, Ty & DJ Biznizz, Ladi 6, Waajeed, Ohmega Watts & Manwell, Belleruche, Mark Pritchard, Amp Fiddler, Nostalgia 77, Roy Ayers, Maurice Fulton, El-P, Platinum Pied Pipers, Gilles Peterson, Mr Scruff, Tony Allen, Daedelus, DJ Vadim & Yarah Bravo, Fred Wesley & the new JBs, Tiki Taane, Roots Manuva, Thunderheist, We Have Band, J-Rocc, Fink, Medeski Martin & Wood, Mayer Hawthorne and Theo Parrish.